Mexican Calendar Girls
The Golden Age of Calendar Art: 1930-1960
by Angela Villalba
forward by Carlos Monsiváis
A truly popular art form, the glamorous paintings of Mexican calendar girls have a long and fascinating history—as advertisements, promotional gifts, and emblems of Mexican cultural heritage and pride. The result of years of research, this exciting and informative book shares more than 150 vibrantly colorful calendar images, plus archival photographs and other materials that illuminate their creation. A fully bilingual text gives an overview of the calendars' social and cultural history, along with biographies of the unknown talented artists who painted them. Also including a foreword by the renowned Mexican cultural critic Carlos Monsiváis, Mexican Calendar Girls presents this popular and delightful art for the first time.
NEW Calendarios Mexicanos
If you love Mexican history, vintage Mexican photos and sexy calendar girls, you’ll love this new book published by the Museo Soumaya. It’s filled with hundreds of calendars from 1940 - 1960 and is a feast for the eyes.!
Not only do you have your sexy, long legged adelitas, 1940’s bombshells, cowgirls, shy village women but also Virgins, matadors, horsemen, Mexican dancers, mystical Aztecs and sultry coastal women in traditional trajes.
The book is written by 9 experts on varying aspects of calendar history, production, advertising and content. Angela wrote the chapter on Mexican Calendar Girls which condenses her own book on the subject, Mexican Calendar Girls. These books are very limited and are not sold in bookstores.
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Día Internacional de la Mujer article
Angela Villalba's contribution to hispanic LA's 2010 special series, Día Internacional de la Mujer
Women and the Golden Age of Calendar Art
Mexican calendar art was a unique, ephemeral art form, often dismissed by the cultural elite as mere advertising. But to the Mexican public, the images of the calendar girls were embraced as the nostalgic emblems of Mexican culture and pride.
The calendars are painted snapshots of a distinctly Mexican world: a world that is perpetually beautiful, eternally in love, rife with revolutionary passion, provocatively sexy, relentlessly patriotic and ever poised for a fiesta!
The advertising art that was popularized after the Mexican Revolution reflected the changing image Mexicans had about themselves as well as the image of women. Women were glorified as soldaderas in the Mexican Revolution and painted as the sexy, confident, equals of men. More >>